“It’s not our job to sell, is it ?”
In a small or medium-sized business, the pressure is on to win new work. The Director in charge of sales and his/her team do what they can to bring in enough at least to keep everyone busy. The difficult job of identifying opportunities to explain how great the product or service is can be so much easier if the whole workforce is involved as well. This session covers the basic skills people need to make optimum business use of the sense of pride in doing good work for a good company.
By the end of the session, people will be able to :
- Demonstrate a good understanding of the demands on everyone in a small business
- Take responsibility for their own contribution to developing the business
- Explain some tools and techniques which will prove helpful to them in taking advantage of new leads in the future
- Take forward some ideas the group has had for generating more new business leads
This half-day workshop is for people who have not had any selling skills training but deal with customers as part of their day-to-day job. These may be site operatives, customer service officers or anyone who answers the phone. It acts as a useful eye-opener in how to spot opportunities to promote the company and encourage anyone the delegates come in contact with to do business there.
Content – Selling Skills
- The importance of everybody getting personally involved in promoting our services
- What are we expected to sell ? Who to ?
- Identifying opportunities
- A good answer to the question “What do you do ?”
- What information we need to get from potential customers
- The techniques for “closing the deal”
- Features and benefits